The project is not just a narrative about women in the alcohol game or the latest food trend. That Critter Bitters’ success is appealing on so many levels, from quality and aesthetic to global impact to industrial individuality, is heady stuff. The fact that the pair of creators are raising awareness about this crisis through a chic cocktail ingredient, all while hollowing out a niche for themselves in the world of craft alcohols is more than admirable. Insect-eating has gained in popularity not just as a food trend but also as a hunger solution, thanks in large part to powerhouse start-ups like Exo, a protein bar company that plays on insects’ high protein content.Īlthough a few bottles of cricket alcohol will not singlehandedly cure the impending food shortage, Critter Bitters does help to highlight a serious global issue. That hard-to-swallow statistic is why Knops and Plevin designed a beverage to help the reality go down (both literally and figuratively) just a little bit easier. In it, the FAO declared that there will not be enough food to feed the projected nine billion people on Earth by 2050. Knops and Plevin first came up with the idea to “juice” bugs after the United Nations’ Food and Agriculture Organization (FAO) published its 2013 report on Edible Insects-Future Prospects for Food and Feed Security. Crickets may seem gross, but the reality is that the chirpy critters are high in protein and readily available throughout the world, making them an ideal addition to diets lacking in animal or plant protein. On top of that, the company’s slogan-“drinking cocktails won’t save the world, but eating insects just might”-is more meaningful than ever. Yet Knops and Plevin manage to sell something that is just as cool as it is delicious. It is a challenge to stand out in the ever-expanding sea of foodie concoctions and gimmicky products. Bugs or not, Critter Bitters makes a unique addition to any bar cart. The bitters carry notes of rosehips, peppercorn, and cinnamon, creating a flavor that is natural without veering into liquid grass territory. Although she and Knops recognize that the initial allure stems from the “try it once” mentality, the long-term appeal has to do with the handcrafted liquid inside the chic eyedropper bottles. “People are more likely to try something new when it’s in alcohol,” said Plevin. Pull up a chair and join me.The key to Critter Bitters’ success lies in the combination of a unique concept, artful packaging, and, most importantly, the creation of a genuinely good product.
It is a chance to sip on the sweetness of the day- to pause and savor the stuff of life – the comical, the disastrous and the deeper stuff too. I named my blog Bug Juice because it is a reflective perspective on my work as a life coach. And so … like many others, my granddad called our refreshment ‘bug juice’. Meanwhile mosquitoes were drawn to the sweetness of the Kool-aid and soon several were swimming in the red or green or purple water. It was a time to reflect on the progress of the day and chew on the good things. Maybe quirky is a way of saying they had lots of character and just maybe my granddad embellished the details. My grandpa was a master story teller and he shared wonderful recollections of people and quirky neighbors (at least they sounded quirky to me). Guys how is my nightcore stuff still getting liked I had my nightcore phase in 2016-2017 please- heres all of my socials: linktr.ee/CamisNorsk. We sipped flavored water and reflected on the happenings of the day.
That’s when granddad would say to my grandma “Mom, can you make us some “bug juice?” Bug juice was Kool-aid mixed up in a plastic pitcher and brought out with a stack of metallic colored cups. Soon other family members including cousins and sometimes a neighbor or two would pull up a chair to join him under the honey locust tree. There was no air conditioning in the century-old farm house. In the summer it was the coolest place to be. I loved the family farm.Īfter the evening meal when the heat and the day’s work were done, my granddad would take a folding lawn chair out to the front lawn to sit. It all started when I was a child spending countless hours of discovery on my grandparent’s farm.
0 kommentar(er)
